Reactive: Web 2.0 for Travel and Tourism

Reactive, a UK and Australia-based web design agency, has released a free "white paper" titled Web 2.0 for Travel and Tourism. The white paper is a good summary of different aspects of Web 2.0 and examples of companies and websites that are using them. Each category (listed below) is discussed in three sections: (1) Basics, (2) How does it relate to the tourism and travel industry?, and (3) Examples. The major Web 2.0 categories are (from their blog):

• Blogging (Starwood, Eurostar and STA Travel)
• Podcasting (Lonely Planet, Orbitz, Virgin Atlantic, The Independent and Heartbeat guides)
  
• Social networking and user generated content (TripAdvisor, Yahoo, Contiki and Sheraton)
  
• Online video (YouTube, Travelistic and MGM Grand Las Vegas)
  
• RSS (Expedia, STA Travel, Virgin Holidays, Orbitz, and Conde Nast)
  
• Tagging (del.icio.us, Flickr and Travbuddy)
  
• Mash-ups and Open API’s (Locale, Virtual Tourism, Blogabond, 43 Places and TripAdvisor)
  
• Wikis (Wikitravel, World66 and TripAdvisor)
  
• AJAX (Kayak, Sidestep, Farecast and Google Maps)

You can request a copy of the white paper (.PDF) file from Reactive's blog.